In the beginning ... there was snowboarding. Sassy, free, creative, and unconventional. The snowboarders were a bunch of crazy alpine adrenaline junkies, an offshoot of the California surf culture and game for anything (but swimwear in winter). The young sport developed rapidly and hit the High Street. The scene's fascination with freedom was subsequently subjected to the dictate of fashion and branding - catalogs replaced creativity. The only thing sassy fashion's hot colors. "Unconventional" became the buzzword of snowboarding's mass-market commercialization. The beginning of the end? Quite the contrary: the beginning of Pure Boarding!
For us, there was only one vision: creative snowboarding, with a maximum of freedom and versatility. No Limits! And a whole lot of fun. While so many profit-driven companies were struggling for success, we at Pure Boarding had two decades to maintain the roots of snowboarding and to systematically develop our holistic approach
Pure Boarding - The Pure Way of Boarding!
For a Pure Boarder everything is possible: extreme laydown-carving, powdering over pristine slopes, spectacular tricks - Styles unlimited!
We developed Pure Boarding in order to have maximum fun under all piste conditions.
Today, our modular toolbox offers snowboarders of all skill levels the freedom to feel at home in all kinds of styles.
And if you really want it: There is always a way to push things a little further...
Once someone said - a late hour comment after a good glass of wine - "Pure Boarding is quality of life to strap on".
We prefer to see this a little bit different.
You live your life your own way; you set your goals but you enjoy the moment?
For you, snowboarding is a physical as well as mental challenge and relaxation without the need for competition or "gear-posing".
Then you are a Pure Boarder. For Pure Boarding is far more than creative snowboarding. It is a positive attitude to life.
And we don't unstrap that with our board!
Pure Boarding mixes extreme sportive potential with easy going-ness creating a cocktail, which conjures the typical Pure Boarder a "Big Smile" in the face.
And against possible side-effects we have a proven mean: RESPECT!
Respect for the environment
Respect for other riders
Respect for your (and our) health
To respect them frees your mind: Welcome to the funny side!